eBook PDF / e-Pub Made to Stick: Why Some Ideas Survive and Others Die

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Title:Made to Stick: Why Some Ideas Survive and Others Die
Format Type:Ebook
Author:
Publisher:eBooks
ISBN:1400064287
ISBN 13:
Number of Pages:291
Category:Business, Psychology, Non fiction, Leadership, Communication, Self help, Buisness, Design, Education, Entrepreneurship

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath

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  • Made to Stick: Why Some Ideas Survive and Others Die

    This book Free Webs Library - Made to Stick: Why Some Ideas Survive and Others Die - No description available...

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  • Switch: How to Change Things When Change Is Hard

    This book Free Webs Library - Switch: How to Change Things When Change Is Hard - Why is change so difficult and frightening How do you create change when you have few resources and no title or authority to back you up Chip and Dan Heath the ...

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  • Decisive: How to Make Better Choices in Life and Work

    This book Free Webs Library - Decisive: How to Make Better Choices in Life and Work - The four principles that can help us to overcome our brains natural biases to make better more informed decisions in our lives careers families and organization...

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  • The Myth of the Garage: And Other Minor Surprises

    This book Free Webs Library - The Myth of the Garage: And Other Minor Surprises - From Chip and Dan Heath the bestselling authors of Switch and Made to Stick comes The Myth of the Garage And Other Minor Surprises a collection of the authors b...

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  • The Power of Moments: Why Certain Experiences Have Extraordinary Impact

    This book Free Webs Library - The Power of Moments: Why Certain Experiences Have Extraordinary Impact - The i New York Times i bestselling authors of i Switch i and i Made to Stick i explore why certain brief experiences can jolt us and elevate us and change us an...

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  • Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die

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  • Made to Stick (Epilogue): Why Some Ideas Survive and Others Die

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  • Made to Stick (Chapter 1: Simple): Why Some Ideas Survive and Others Die

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  • Made to Stick (Chapter 2: Unexpected): Why Some Ideas Survive and Others Die

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  • Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die

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Made to Stick (Chapter 2: Unexpected): Why Some Ideas Survive and Others Die, Decisive: How to Make Better Choices in Life and Work, Made to Stick (Chapter 5: Emotional): Why Some Ideas Survive and Others Die, Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die, Switch: How to Change Things When Change Is Hard, Made to Stick (Chapter 1: Simple): Why Some Ideas Survive and Others Die, Made to Stick (Epilogue): Why Some Ideas Survive and Others Die, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, The Myth of the Garage: And Other Minor Surprises, Made to Stick: Why Some Ideas Survive and Others Die
From Chip and Dan Heath the bestselling authors of Switch and Made to Stick comes The Myth of the Garage And Other Minor Surprises a collection of the authors best columns for Fast Company magazine pieces in all plus a previously unpublished piece entitled The Future Fails Again In Myth the Heath brothers tackle some of the most and least important issues in the modern business world br br Why you should never buy another mutual fund The Horror of Mutual Funds br br Why your gut may be more ethical than your brain In Defense of Feelings br br How to communicate with numbers in a way that changes decisions The Gripping Statistic br br Why the Next Big Thing often isn t The Future Fails Again br br Why you may someday pay for a pair of socks The Inevitability of Socks br br And others Punchy entertaining and full of unexpected insights the collection is the perfect companion for a short flight or a long meeting, Why is change so difficult and frightening How do you create change when you have few resources and no title or authority to back you up Chip and Dan Heath the best selling authors of i Made to Stick i are back with a ground breaking book that addresses one of the greatest challenges of our personal and professional lives how to change things when change is hard br br In their follow up book to the critically acclaimed international bestseller i Made to Stick i Chip and Dan Heath talk about how difficult change is in our companies our careers and our lives why change is so hard and how we can overcome our resistance and make change happen The Heaths liken the human mind to two distinct entities the animal mind or what psychologist Jonathan Haidt calls the elephant and the logical brain which Haidt describes as the rider The elephant is instinctive it acts on emotion It likes gorging on Oreos and sleeping in And it loves routines doing things the same old way every day br br The rider is the planner and thinker The rider obsesses about the future He or she wants to stop eating junk food and stop hitting the snooze button But it s hard because when the rider and elephant disagree on where to go the rider usually loses And that describes the essential tension between our primitive emotional brain and our high intellect and helps to explain why changing how we behave is so difficult The secret to making a switch is understanding this odd couple relationship Direct the Rider Motivate the Elephant Shape the Path br br Throughout i Switch i Chip and Dan Heath illustrate and explain situations in which sweeping change was adopted from a university researcher who ended the cycle of child abuse in a group of families to an entrepreneur who turned his skeptical employees into customer service zealots and saved his company br br In the tradition of i Made to Stick i i Blink i and i Outliers i i Switch i is filled with engaging and entertaining stories of how companies and individuals have brought about and sustained significant change An indispensable guide to making change happen it is certain to become a classic, No description available, No description available